Privacy Policy

Game: Merge Fleet (车水马龙) · Last updated: 23 October 2026 · Effective: 23 October 2026

1. Who we are

Merge Fleet ("the Game", "we", "us") is a mobile game published for iOS (App Store) and Android (Google Play) by an independent developer, who is the data controller for the purposes described below. You can reach us at lbn19851202@gmail.com.

2. What we do not collect

We do not ask for, and do not have access to, your name, email address, phone number, postal address, contacts, photos, camera, microphone, precise GPS location, or any health data. The Game has no account system, no login, and no user-generated content. The Game does not include any analytics SDK.

3. Information handled when you play

3.1 Stored on your device only

Game progress (coins, unlocked vehicles, unlocked levels, daily counters, sound and vibration preferences) is stored locally in the app's private storage on your device. It is not transmitted to us or to anyone else. Deleting the Game, or clearing its data, permanently removes it. Because we never receive it, we cannot restore it.

3.2 Collected by our advertising partner

Ads are served by Google AdMob. When an ad is requested, the Google Mobile Ads SDK may collect and process:

• the advertising identifier of your device (IDFA on iOS, Android Advertising ID on Android), together with its "limit ad tracking" / "delete advertising ID" state;
• your IP address, from which an approximate location (country or city level) is derived — we never request precise location;
• device and app information: device model, operating system version, system language, screen size, app version and package name;
• ad interaction events: that an ad was requested, filled, displayed, clicked, or completed, plus technical diagnostic and anti-fraud signals.

Google acts as an independent controller for some of this processing. See Google's Privacy Policy and How Google uses information from sites or apps that use its services.

4. Why this information is used

• to display rewarded video ads, which is how the Game stays free;
• to cap how often the same ad is shown to you;
• to detect and prevent invalid traffic and ad fraud (this protects both you and us);
• to measure ad performance in aggregate (fill rate, completion rate, revenue);
• to comply with legal obligations and enforce our policies.

Advertisements in the Game are rewarded, opt-in ads only. We do not show interstitial ads during gameplay, and we never grant a reward for an ad you did not finish watching.

5. Legal bases (EEA, UK and Switzerland)

Where the GDPR or equivalent law applies, we rely on:

Processing	Legal basis
Use of the advertising identifier and personalised advertising	Your consent (Art. 6(1)(a) GDPR), collected through the consent form you are shown on first launch and stored on your device
Non-personalised advertising, frequency capping, fraud prevention, security	Our legitimate interests (Art. 6(1)(f) GDPR) in funding the Game and keeping advertising honest
Responding to your support request	Your request itself, and our legitimate interest in answering it

You may withdraw consent at any time; withdrawal does not affect the lawfulness of processing carried out before it.

6. Sharing

We do not sell your personal information for money. The only recipient of the data described above is Google (as our advertising provider), and only for the purposes in section 4. In the limited situations described below, data may also be disclosed:

• to comply with a legal obligation, court order or lawful request;
• to protect the rights, safety or property of users or of us;
• in connection with a merger, acquisition or sale of assets, in which case this policy would continue to apply until updated.

Under the California Consumer Privacy Act, as amended (CCPA/CPRA), the use of an advertising identifier for cross-context behavioural advertising may be considered "sharing". If you are a California resident and you have consented to personalised ads, you can opt out at any time using the in-game control described in section 7.

7. Your choices and rights

7.1 Turning off personalised ads

• In the Game: open Settings (gear icon on the home screen) → Privacy settings and ad preferences. This reopens the consent form, where you can change or withdraw your choices. It is always available, including after you have answered once.
• On iOS: Settings → Privacy & Security → Tracking, and turn off "Allow Apps to Request to Track" or the switch for this app. You can also reset the identifier under Settings → Privacy & Security → Apple Advertising.
• On Android: Settings → Google → Ads → Delete advertising ID or Opt out of Ads Personalisation.

Turning personalisation off does not remove ads. It means the ads you see are selected without using your advertising identifier for personalisation.

7.2 Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict or object to processing of your personal data, to data portability, to withdraw consent, and to lodge a complaint with your local data protection authority.

Because the Game has no account, we hold no record that identifies you. If you contact us, we can only act on data that you provide in that message. For requests concerning data held by Google as an advertising provider, please use your Google account controls or contact Google directly; we will assist where we can.

8. Children

The Game is not directed to children under 13 (or under 16 in the EEA and the UK), and we do not knowingly collect personal information from them. The Game is not listed in a "kids" category on either store, and ad requests are not tagged as child-directed. If you are a parent or guardian and believe a child has provided personal information, please contact us and we will take appropriate action, including deleting any data we hold.

9. Retention

• Game progress: stored on your device until you delete the Game or clear its data.
• Consent record: stored on your device together with a timestamp, so that we do not ask you again unnecessarily; cleared when you clear the app's data.
• Ad-related data: retained by Google in accordance with Google's own retention policies; we do not hold a copy.
• Support emails: kept only as long as needed to resolve the issue, then deleted.

10. International transfers

Google may process advertising data in countries other than yours, including the United States. Where required, such transfers rely on the European Commission's Standard Contractual Clauses or an equivalent safeguard. Details are available in Google's privacy documentation.

11. Security

Game data is kept in the app's sandboxed storage. Network requests made by the advertising SDK use HTTPS. No method of transmission or storage is perfectly secure, but we keep the data we handle to the minimum described above, which limits the impact of any incident.

12. Links to other sites

This website links to Google's privacy pages. We are not responsible for the content or practices of third-party sites; please review their policies.

13. Changes to this policy

We may update this policy, for example if we add a feature that changes what is processed. The "Last updated" date at the top always reflects the current version. Material changes will be announced in the Game or on this page before they take effect. Continuing to play after an update means you accept the updated policy.

14. Contact

Questions, requests or complaints about privacy: lbn19851202@gmail.com. We aim to respond within 3 business days, and within one month for formal rights requests.